Italy and tourism advertising, between comparative campaigns and influencers.
Italy’s touristic paradises are open for business, albeit with new restrictions and many activities postponed to the 2021 summer season.
The initiatives taken as a result of the pandemic may pave the way for a new way of traveling. But are we ready for it?
Despite Covid-19 significantly affected the sector of tourism, summer holidays won't be cancelled from the calendar. Rethinking the meaning of summertime will therefore be essential.