Finding Barbie Land: 4 Of The Pinkest Places In Italy

This summer, everything’s pink in the Bel Paese.

Riomaggiore pink Barbie panorama, taken from the harbor.
Riomaggiore, Cinque Terre, Liguria. Photo: Denis Degioanni on Unsplash.

This summer’s blockbuster movie Barbie has completely captured the attention of the world, and we’re all seeing pink. Inspired by TimeOut, Italics has compiled a list of perfectly pink places across the most fashionable country to find a piece of Barbie Land in the Bel Paese.

Spiaggia Rosa (Pink Beach), La Maddalena

The whimsically blush pink beach of Budelli in the La Maddalena Archipelago owes its color to crushed fossils, crystals, coral, and mollusk shells. Since 1994 access to the beach has been strictly prohibited, and only permitted to be viewed from a distance, due to tourists stealing the sand from the beach—and losing the intensity of the pink-ness over time—when uncontrolled tourism picked up decades ago.

Riomaggiore, Cinque Terre

The tiny seaside hamlet of Riomaggiore makes up one of the five ‘lands’ of Cinque Terre, where multi-colored buildings seem to be stacked on top of each other from the shoreline. While it’s not strictly all pink, there are many buildings which are in variations of the shade, so explore the tiny streets with a sense of adventure!

Camillo, Piazza Navona

Formerly known as Caffè Barocco, the mainstay of Piazza Navona was taken over by Filippo and Tommaso De Sanctis in March 2020 and transformed into Camillo, a modern dining experience focused on contemporary and experimental cuisine. But most importantly, the interior is entirely in a playful bubblegum pink—the walls, furniture, even the light fixtures. Extremely on trend for the summer of Barbie.

Enrosadira of the Dolomites

This is a bit more tricky to find as it only occurs at sunrise and sunset, and is dependent on the weather conditions of the day, but when you do manage to catch the Dolomites turning pink (Enrosidira, in Italian) it’s totally magic. The dolomite compound (a mix of calcium carbonate and magnesium) in the rock refracts the sun’s light in such a way that the creates the color change, and can range anything from pink to yellow-gold.