Producing Travel Content During Lockdown: Katerina Leroy

Katerina Leroy is a Russian travel content producer with over 6 years of experience in photography and social media management.

Interview Katerina Leroy Travel Content Italy
Photo courtesy of Katerina Leroy.

Katerina Leroy is a Russian travel content producer with over 6 years of experience in photography and social media management

The pandemic has left millions quarantined in their homes, scrolling through social media and their inboxes to see what their favorite creators and fellow marketers are putting online during self-isolation.

Some of these have been heavily criticized for continuing to produce travel content without mention of the crisis or for sharing ‘tone deaf’ posts using inappropriate hashtags. So, we thought we’d speak directly to Katerina Leroy, an extraordinary talent in the fashion and hotel industry who brings over 6 years of experience in photography and social media. Born and raised in Saint-Petersburg, Russia, she recognized a deep-rooted love for photography and found herself exploring her curiosity in social media. To pursue her dream of getting undergraduate education in Germany, she moved to Munich to study at the Ludwig-Maximilian University, one of the highest-ranked universities in the world. She began her journey in humanities in 2014 and worked with several Michelin-starred restaurants and luxury hotels around the world.

How do you feel about the lockdown situation and what was its impact on your career?

It’s very frustrating the fact that we can’t travel, as our main commodity ceases to exist at the moment. My content is mostly travel-related, meaning that it has been almost impossible to go out and create. I am currently sharing a lot of ‘throwbacks’ and I was encouraged to edit photos which I didn’t even have time to look at before. However, I still maintain a great relationship with my cooperation partners and focus more on the online market. I began to work longer from my home office by developing new marketing strategies, collecting content ideas for this autumn, and creating product pictures for different brands.

What key message would you like to share with our readers and your audience? 

We are living in disconcerting and unsettling times. A little over one month ago, people on social media were wondering what they would do with all this extra time on their hands. A week into the shutdown, the media were abuzz with jokes, entertainment, videos of people suggesting exercise regimes, diet plans, learning programmes for pupils and, of course, ways to avoid contracting Covid-19, a disease that knows no race, class, gender, boundary or border.

We should be positive and courageous during this difficult times. We can engage ourselves with some games or activity and have hope that all this will pass as soon as possible.

What’s on your travel list as soon as the lockdown is over?

My travel list is filled with places where I would go at the drop of a hat, even if you woke me up in the middle of the night. However, on the first place there is the wonderful city of Rome, in Italy.

Why is Italy your next destination in your travel plans?

My enchantment with Italy was sparked on my first visit, as it happened to so many travelers in this romantic land. It wasn’t simply a fleeting attraction, but a visceral, soul-stirring amore, a sense of destiny. The Italian temperament is legendary — it is the true symbol of its passionate, receptive and free people. Moreover, Italian food is epic. It’s renowned, healthy and just downright delicious. I’ve never met a person who doesn’t love Italian cuisine. It’s seasonal, and regional, which means we can never get bored with it. Finally, Italian culture has left indelible marks on all of Western civilization — names like Machiavelli, Palladio, Bernini, Michelangelo, Marconi, Brunelleschi, Da Vinci, Galileo, to mention only a few of those whose influence touched the world.

Did you ever travel to Rome and what was your first impression of the eternal city?

I visited Rome for the last time last year in March with my parents, but one visit was not enough. I visited this glorious city just a few days back, and I can’t stop thinking about it. In fact, I’d love to go again in September this year. Looking back, Rome was a weekend full of walking, sightseeing, eating and drinking, with the company of my family. Overall, it was a wonderful weekend, which was a bit on the cold side. In any case, Rome should be on everyone’s visit list.

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Italics Magazine was born less than two years ago in Rome, from the idea of two friends who believed that Italy was lacking a complete, in-depth, across-the-board source of information in English. While some publications do a great job, writing about the latest news or focusing on specific areas of interest, we do believe that other kinds of quality insights are just as needed to better understand the complexity of a country that, very often, is only known abroad for the headlines that our politicians make, or for the classic touristic cliches. This is why Italics Magazine is quickly becoming a reference for foreign readers, professionals, expats and press interested in covering Italian issues thoroughly, appealing to diverse schools of thought. However, we started from scratch, and we are self-financing the project through (not too intrusive) ads, promotions, and donations, as we have decided not to opt for any paywall. This means that, while the effort is bigger, we can surely boast our independent and free editorial line. This is especially possible thanks to our readers, who we hope to keep inspiring with our articles. That’s why we kindly ask you to consider giving us your important contribution, which will help us make this project grow — and in the right direction. Thank you.